Cleverly style & hydrate.

Our first styling product is finally here.

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Manageability unlike ever before.

Our products gently open the curl and let moisture in.

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Simple & effective hydrating hair care.

We've had enough of dry hair.

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I’ve never found hair products like SOTAH that are this hydrating and weightless. I want a product that can give me the ability to wear multiple styles; I'm always switching my hair up for my work and often using a lot of heat. I need something that won’t strip my hair, can restore the moisture and shine, all without weighing it down. That's SOTAH.
Jurnee Smollett-Bell, Actress & Activist
I tend to style my hair differently depending on the type of show I do, and that can be a lot for my hair to handle. My hair can dry out from climate change, lights and the water differences from hotel to hotel. SOTAH gives my hair the hydrated base it needs to get the looks I want and the healthy hair I want to keep. It’s always on the road with me.
Deborah Cox, Singer, Actress & Performer
SOTAH is by far one of my favorite shampoos and I’ve tried them all. My hair is not only smooth and shiny after washing it, but healthier than it’s ever been, and it actually holds curls and styles beautifully once dry. This is an absolute must in my beauty routine.
Kat Tanita, Blogger at With Love From Kat
With SOTAH, I’m able to properly and easily manage my hair. My tight coils have not usually been easily managed with products I’ve used in the past. Manageability, shine and most importantly hydration are the big 3’s that keep me totally satisfied!
Pauletta Washington, Musician & Actress
Having frizzy, curly hair can be extremely difficult to manage. On a normal day, I use almost 5 products on wet hair. With SOTAH, I'm able to walk out the door in minutes, only using the shampoo and conditioner! Managing my hair has never been so quick and simple.
Carly Tumen, Photographer in New York, NY

All hair types.

No hair type can be devoid of hydration to survive. We all need it, which is why SOTAH cannot discriminate, ignore or prioritize one hair type over another. We even took it step further to make it safe and effective to use on wigs, extensions and weaves.

Sulfate free.

Your hair will retain its moisture, color and essential natural oils without the harsh effects found in unnecessary, unsafe, and high-lathering sulfates.

Paraben free.

We chose safer ingredients - not harsh parabens - to preserve the longevity of our products, keeping you and your hair as healthy and as “state of the art” as it should be.

Color safe.

Our products create brilliant shine and smoothes the cuticle so that your natural or color-treated hair is protected and your color will last longer with optimal condition.

State of the art 'gram.

State of the art emails.

Hair tips from our founder, new product announcements, promos, events and more. Unsubscribe anytime you want.