'Into the Gloss' Top 25 Winner

Find out why ITG calls our Oil/Crème Therapy the "Goldilocks of hair creams."

Shop the Winner
I’ve never found hair products like SOTAH that are this hydrating and weightless. I want a product that can give me the ability to wear multiple styles; I'm always switching my hair up for my work and often using a lot of heat. I need something that won’t strip my hair, can restore the moisture and shine, all without weighing it down. That's SOTAH.
Jurnee Smollett-Bell, Actress & Activist
I tend to style my hair differently depending on the type of show I do, and that can be a lot for my hair to handle. My hair can dry out from climate change, lights and the water differences from hotel to hotel. SOTAH gives my hair the hydrated base it needs to get the looks I want and the healthy hair I want to keep. It’s always on the road with me.
Deborah Cox, Singer, Actress & Performer
SOTAH is by far one of my favorite shampoos and I’ve tried them all. My hair is not only smooth and shiny after washing it, but healthier than it’s ever been, and it actually holds curls and styles beautifully once dry. This is an absolute must in my beauty routine.
Kat Tanita, Blogger at With Love From Kat
With SOTAH, I’m able to properly and easily manage my hair. My tight coils have not usually been easily managed with products I’ve used in the past. Manageability, shine and most importantly hydration are the big 3’s that keep me totally satisfied!
Pauletta Washington, Musician & Actress
Having frizzy, curly hair can be extremely difficult to manage. On a normal day, I use almost 5 products on wet hair. With SOTAH, I'm able to walk out the door in minutes, only using the shampoo and conditioner! Managing my hair has never been so quick and simple.
Carly Tumen, Photographer in New York, NY